World Building & Beyond – What if your fans could step inside your music? 

Coach: Lukasz Polowczyk

Visueller Künstler, Branding-Experte, Berater für Künstlerkommunikation, Experte für visuelle Ökosysteme, Marketing- und Designberater für Musiklabels, langjährige Erfahrung mit großen Unternehmen und unabhängigen Labels

What if your fans could step inside your music? 

Your music is already a fully realised world; it’s just that the listener can only step inside of it via the portals of their emotions and imagination. But what if you could translate these mental and emotional experiences into something for the senses? Something embodied. An actual experience. If the album was a cocktail, how strong would it be and what flavours would explode on your tongue? And in what order? What if you could translate it into a symphony of scents? Or maybe a theme park, with every song corresponding to a specific ride? A pop-up store: what would it look like, and what other products could you create to make the experience of the music richer?

Over the course of two days, we will explore different ways of approaching the translation from music to a real-world experience. Fun ways. Out of the box: let’s not go for the obvious solution or the preset, but surprise ourselves. We will let time dream beyond our current means, but eventually tailor our ideas down to what is actually doable in this city, with the resources and network we have at hand. 

In the spirit of DIY 3.0, we would also like to facilitate an exchange of ideas and resource sharing amongst the participants.

This workshop is designed for doers. For artists who love to innovate, who want to stay ahead of industry blueprints and trends, and create their own path in life and art. Because of this, we will pre-screen participants to create an eclectic, diverse, dynamic group.

2 Parts:

08.12.2026 at 2 pm

09.12.2026 at 2 pm