Expanding Your Artist Brand & Independent Income (in 2 parts)

This two-part workshop is for you if you have a multifaceted practice, an established presence, an audience, and a clear artistic direction, but feel too dependent on external structures to generate income.

Is that you: You are visible, working across multiple projects and roles, shaping ideas, communities, or cultural spaces. And yet, a large part of what you do still depends on platforms, institutions, or opportunities that don’t fully align with your vision. The work is there, but the structure behind it doesn’t fully hold it.

In the first workshop, you will expand your existing artist brand into a more strategic positioning. The focus is on translating your multifaceted practice into a clear external perception that attracts next-level opportunities, collaborations, and platforms that match the direction and impact of your work.

The second workshop builds on this foundation and focuses on income. You will reframe how you currently earn, where you are dependent, and what keeps your income tied to external structures. The session opens up new ways of thinking about income, value, and independence, and helps you develop new approaches to earning and decision-making in your work.

The workshop series combines strategic input with interactive exercises and systemic coaching methods. It is designed for you if you want to move from visibility to real leverage in how you work and earn.

Part 1: Expanding Your Artist Brand

09. June, 2 – 6 pm

Position your multifaceted work for the next level of opportunities

Part 2: Beyond Gatekeepers

16. June, 2 – 6 pm

Build more independent and sustainable artist income

This workshop is for you if:

• You are already established, visible, have reach and an audience, and generate income through your work, but want to become more independent from external structures
• You are working across multiple projects, roles or formats and want more clarity and direction in how you communicate all of this through your brand to attract the right opportunities
• You feel that your work has an impact, but this is not yet fully reflected in the opportunities and structures around you

It is NOT for you if:

• You are at the very beginning and still looking to define your artistic direction or positioning
• You are looking for quick fixes, generic formulas or one-size-fits-all advice on how to earn more or grow your audience
• You are not currently open to reflecting on your existing structures, dependencies or decision-making around your work