{"id":750,"global_id":"www.musicpoolberlin.net\/en\/?id=750","global_id_lineage":["www.musicpoolberlin.net\/en\/?id=750"],"author":"1","status":"publish","date":"2025-10-08 17:45:15","date_utc":"2025-10-08 15:45:15","modified":"2025-12-08 21:45:07","modified_utc":"2025-12-08 20:45:07","url":"https:\/\/www.musicpoolberlin.net\/en\/event\/the-foundation-of-artist-branding\/","rest_url":"https:\/\/www.musicpoolberlin.net\/en\/wp-json\/tribe\/events\/v1\/events\/750","title":"THE FOUNDATION OF ARTIST BRANDING","description":"
\n

Find your unique identity <\/strong><\/p>\n

With a strong, authentic brand, you not only exude confidence \u2013 you also become truly unique.
\nThis way, you won’t attract just anyone, but precisely the audience that’s right for you \u2013 and will stick around. But how do you actually uncover this brand core? <\/p>\n

In this hands-on workshop, you will develop your personal artist brand step by step.
\nYou’ll learn to articulate your core values and strengths, discover who you truly want to reach \u2013 and package it all into a mission statement that is 100% you. <\/p>\n

The best part: In the end, you won’t just leave with good vibes, but with your personal brand blueprint.
\nThis foundation makes all subsequent steps easier \u2013 whether it’s about your visuals, your social media presence, or collaborating with a creative team.
\nYou know who you are and what you want. <\/p>\n<\/div>","excerpt":"","slug":"the-foundation-of-artist-branding","image":false,"all_day":false,"start_date":"2026-01-18 14:00:00","start_date_details":{"year":"2026","month":"01","day":"18","hour":"14","minutes":"00","seconds":"00"},"end_date":"2026-01-18 18:00:00","end_date_details":{"year":"2026","month":"01","day":"18","hour":"18","minutes":"00","seconds":"00"},"utc_start_date":"2026-01-18 13:00:00","utc_start_date_details":{"year":"2026","month":"01","day":"18","hour":"13","minutes":"00","seconds":"00"},"utc_end_date":"2026-01-18 17:00:00","utc_end_date_details":{"year":"2026","month":"01","day":"18","hour":"17","minutes":"00","seconds":"00"},"timezone":"Europe\/Berlin","timezone_abbr":"CET","cost":"€22,00","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"","values":["22"]},"website":"https:\/\/www.musicpoolberlin.net\/en\/event\/the-foundation-of-artist-branding\/","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Workshop","slug":"workshop","term_group":0,"term_taxonomy_id":101,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":2,"filter":"raw","id":101,"urls":{"self":"https:\/\/www.musicpoolberlin.net\/en\/wp-json\/tribe\/events\/v1\/categories\/101","collection":"https:\/\/www.musicpoolberlin.net\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":{"id":19,"author":"1","status":"publish","date":"2025-09-16 20:27:53","date_utc":"2025-09-16 18:27:53","modified":"2026-04-07 12:24:29","modified_utc":"2026-04-07 10:24:29","url":"https:\/\/www.musicpoolberlin.net\/veranstaltungsort\/house-of-music\/","venue":"House of Music 2.OG","slug":"house-of-music","address":"Revaler Str. 99","city":"Berlin","zip":"10245","json_ld":{"@type":"Place","name":"House of Music 2.OG","description":"","url":"https:\/\/www.musicpoolberlin.net\/veranstaltungsort\/house-of-music\/","address":{"@type":"PostalAddress","streetAddress":"Revaler Str. 99","addressLocality":"Berlin","postalCode":"10245"},"telephone":"","sameAs":""},"show_map":true,"show_map_link":true,"global_id":"www.musicpoolberlin.net\/en\/?id=19","global_id_lineage":["www.musicpoolberlin.net\/en\/?id=19"]},"organizer":[{"id":810,"author":"1","status":"publish","date":"2025-10-08 16:10:00","date_utc":"2025-10-08 14:10:00","modified":"2026-02-02 17:38:10","modified_utc":"2026-02-02 16:38:10","url":"https:\/\/www.musicpoolberlin.net\/en\/expert\/yvonne-hartmann\/","organizer":"Yvonne Hartmann","description":"

As a freelance art director, photographer, and consultant, Yvonne Hartmann’s work in visual branding has focused on the music industry for over 10 years.<\/p>\n

As a senior graphic designer at Native Instruments, Yvonne played a key role in creating a contemporary and meaningful brand identity that reflected the company’s forward-thinking digital technology over a period of seven years.<\/p>\n

In 2020, Yvonne left Native Instruments to enter the world of artist branding and founded her own company, which helps musicians develop their own visual identity and campaigns.<\/p>\n

As Art Director, her expertise lies in developing brand identities that are authentic and consistent across all touchpoints, including print, digital, social media, packaging, motion design, and photography, and she oversees the entire creative process from concept to implementation.<\/p>\n

As a lecturer, Yvonne teaches digital arts and branding at BIMM University Berlin and Music Pool Berlin, showing aspiring artists how to develop their own meaningful brands.<\/p>\n

Yvonne’s growing portfolio includes international artists such as Bon Iver, Viktor Orri \u00c1rnason, Sophie Hunger, and Michelle Gurevich, as well as established companies such as Beatport.<\/p>","excerpt":"

Visual Branding<\/p>","slug":"yvonne-hartmann","image":{"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann.webp","id":811,"extension":"webp","width":828,"height":489,"filesize":31822,"sizes":{"medium":{"width":300,"height":177,"mime-type":"image\/webp","filesize":10472,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann-300x177.webp"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/webp","filesize":5904,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann-150x150.webp"},"medium_large":{"width":768,"height":454,"mime-type":"image\/webp","filesize":38004,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann-768x454.webp"},"woocommerce_thumbnail":{"width":300,"height":300,"mime-type":"image\/webp","filesize":15710,"uncropped":false,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann-300x300.webp"},"woocommerce_single":{"width":600,"height":354,"mime-type":"image\/webp","filesize":27696,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann-600x354.webp"},"woocommerce_gallery_thumbnail":{"width":100,"height":100,"mime-type":"image\/webp","filesize":3092,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann-100x100.webp"}}},"website":"https:\/\/yvonnehartmann.com\/","json_ld":{"@type":"Person","name":"Yvonne Hartmann","description":"<p>Visual Branding<\/p>\\n","image":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann.webp","url":"https:\/\/yvonnehartmann.com\/","telephone":"","email":"","sameAs":"https:\/\/yvonnehartmann.com\/"},"global_id":"www.musicpoolberlin.net\/en\/?id=810","global_id_lineage":["www.musicpoolberlin.net\/en\/?id=810"]}],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"THE FOUNDATION OF ARTIST BRANDING","description":"<p>Find your unique identity With a strong, authentic brand, you not only exude confidence \u2013 you also become truly unique. This way, you won\\'t attract just anyone, but precisely the… <a href="https:\/\/www.musicpoolberlin.net\/en\/event\/the-foundation-of-artist-branding\/" class="mdc-button mdc-button--unelevated mdc-button--touch wp-block-latest-posts__read-more"><br \/>\\n <span class="mdc-button__ripple"><\/span><br \/>\\n <span class="mdc-button__touch"><\/span><br \/>\\n <span class="mdc-button__label">more<\/span><br \/>\\n <\/a><\/p>\\n","url":"https:\/\/www.musicpoolberlin.net\/en\/event\/the-foundation-of-artist-branding\/","offers":[{"@type":"Offer","url":"https:\/\/www.musicpoolberlin.net\/en\/event\/the-foundation-of-artist-branding\/","price":22,"category":"primary","availability":"InStock","priceCurrency":"EUR","validFrom":"2025-10-08T00:00:00+00:00","validThrough":"2026-01-18T00:00:00+00:00"}],"eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2026-01-18T14:00:00+01:00","endDate":"2026-01-18T18:00:00+01:00","location":{"@type":"Place","name":"House of Music 2.OG","description":"","url":"https:\/\/www.musicpoolberlin.net\/veranstaltungsort\/house-of-music\/","address":{"@type":"PostalAddress","streetAddress":"Revaler Str. 99","addressLocality":"Berlin","postalCode":"10245"},"telephone":"","sameAs":""},"organizer":{"@type":"Person","name":"Yvonne Hartmann","description":"<p>Visual Branding<\/p>\\n","image":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Yvonne-Hartmann.webp","url":"https:\/\/yvonnehartmann.com\/","telephone":"","email":"","sameAs":"https:\/\/yvonnehartmann.com\/"},"performer":"Organization"},"ticketed":["woo"],"is_virtual":false,"virtual_url":null,"virtual_video_source":""}