A workshop on artist bios, press copy, and taking control of your narrative<\/p>\n
A two-decade practice of writing press releases and artist bios, distilled into two days.<\/p>\n
Day 1 (3 hrs) \u2014 The Artist Bio. 2 pm to 5 pm<\/p>\n
Day 2 (3 hrs) \u2014 The Press Release. 2 pm to 5 pm<\/p>\n
This isn’t a writing class, and it isn’t an AI class. It’s a process: extracting the key narratives, building the architecture of your text, and finding the specific language \u2014 the palette \u2014 that reflects who you are and what your music is right now.<\/p>\n
AI is not a shortcut here, and we won’t be using it to write. If you can write, you’ll write. If you need a scaffold, it’s there \u2014 AI solves a problem I couldn’t solve before: how to support artists who struggle with prose without turning the whole thing into a beginner’s writing class. What it also makes possible is a different kind of research: mining film reviews, art criticism, or any cultural reference point for the exact phrases and metaphors that embody your sound. And when you’re too deep in your own work to see it clearly, it helps you get a clear signal back.<\/p>\n
Because whether someone googles you or asks an AI assistant, what comes back is a synthesis of every text that exists about you online. If you don’t write that story, the internet will.<\/p>","excerpt":"","slug":"if-you-dont-write-it-the-internet-will","image":false,"all_day":false,"start_date":"2026-05-04 14:00:00","start_date_details":{"year":"2026","month":"05","day":"04","hour":"14","minutes":"00","seconds":"00"},"end_date":"2026-05-05 17:00:00","end_date_details":{"year":"2026","month":"05","day":"05","hour":"17","minutes":"00","seconds":"00"},"utc_start_date":"2026-05-04 12:00:00","utc_start_date_details":{"year":"2026","month":"05","day":"04","hour":"12","minutes":"00","seconds":"00"},"utc_end_date":"2026-05-05 15:00:00","utc_end_date_details":{"year":"2026","month":"05","day":"05","hour":"15","minutes":"00","seconds":"00"},"timezone":"Europe\/Berlin","timezone_abbr":"CEST","cost":"€35,00","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"","values":["35"]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Workshop","slug":"workshop","term_group":0,"term_taxonomy_id":16,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":17,"filter":"raw","id":16,"urls":{"self":"https:\/\/www.musicpoolberlin.net\/en\/wp-json\/tribe\/events\/v1\/categories\/16","collection":"https:\/\/www.musicpoolberlin.net\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[{"id":806,"author":"1","status":"publish","date":"2025-10-08 16:10:39","date_utc":"2025-10-08 14:10:39","modified":"2026-05-05 12:38:02","modified_utc":"2026-05-05 10:38:02","url":"https:\/\/www.musicpoolberlin.net\/en\/expert\/lukasz-polowczyk\/","organizer":"Lukasz Polowczyk","description":"
To reduce this man\u2019s work to standard music publicity and branding is to completely miss the point! For over a decade, Lukasz has been helping artists and labels define key narratives (artistic and personal) and translate them into functional visual ecosystems. Because you can\u2019t market music without great visual content, and if this content is not in line with the music and the artist\u2019s core beliefs, then what\u2019s the point?! His client list includes major players such as Warner, Sony, the Goethe Institut, as well as boutique labels such as FOF (Friends of Friends), Trees & Cyborgs, Mouthwatering Records, Project Mooncircle, Dubstuy etc.<\/p>","excerpt":"
His client list includes major players such as Warner, Sony, the Goethe Institut, as well as boutique labels such as FOF (Friends of Friends), Trees & Cyborgs, Mouthwatering Records, Project Mooncircle, Dubstuy etc.<\/p>","slug":"lukasz-polowczyk","image":{"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk.webp","id":807,"extension":"webp","width":828,"height":489,"filesize":13288,"sizes":{"medium":{"width":300,"height":177,"mime-type":"image\/webp","filesize":2998,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk-300x177.webp"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/webp","filesize":2360,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk-150x150.webp"},"medium_large":{"width":768,"height":454,"mime-type":"image\/webp","filesize":13424,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk-768x454.webp"},"woocommerce_thumbnail":{"width":300,"height":300,"mime-type":"image\/webp","filesize":6938,"uncropped":false,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk-300x300.webp"},"woocommerce_single":{"width":600,"height":354,"mime-type":"image\/webp","filesize":9156,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk-600x354.webp"},"woocommerce_gallery_thumbnail":{"width":100,"height":100,"mime-type":"image\/webp","filesize":1388,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk-100x100.webp"}}},"website":"https:\/\/www.aintaboutme.com\/","json_ld":{"@type":"Person","name":"Lukasz Polowczyk","description":"<p>His client list includes major players such as Warner, Sony, the Goethe Institut, as well as boutique labels such as FOF (Friends of Friends), Trees & Cyborgs, Mouthwatering Records, Project Mooncircle, Dubstuy etc.<\/p>\\n","image":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk.webp","url":"https:\/\/www.aintaboutme.com\/","telephone":"","email":"","sameAs":"https:\/\/www.aintaboutme.com\/"},"global_id":"www.musicpoolberlin.net\/en\/?id=806","global_id_lineage":["www.musicpoolberlin.net\/en\/?id=806"]}],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"If You Don’t Write It, The Internet Will – Artist Bio & Press Release","description":"<p>A workshop on artist bios, press copy, and taking control of your narrative A two-decade practice of writing press releases and artist bios, distilled into two days. Day 1 (3… <a href="https:\/\/www.musicpoolberlin.net\/en\/event\/if-you-dont-write-it-the-internet-will\/" class="mdc-button mdc-button--unelevated mdc-button--touch wp-block-latest-posts__read-more"><br \/>\\n <span class="mdc-button__ripple"><\/span><br \/>\\n <span class="mdc-button__touch"><\/span><br \/>\\n <span class="mdc-button__label">more<\/span><br \/>\\n <\/a><\/p>\\n","url":"https:\/\/www.musicpoolberlin.net\/en\/event\/if-you-dont-write-it-the-internet-will\/","offers":[{"@type":"Offer","url":"https:\/\/www.musicpoolberlin.net\/en\/event\/if-you-dont-write-it-the-internet-will\/","price":35,"category":"primary","availability":"InStock","priceCurrency":"EUR","validFrom":"2026-03-16T00:00:00+00:00","validThrough":"2026-05-04T00:00:00+00:00"}],"eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2026-05-04T14:00:00+02:00","endDate":"2026-05-05T17:00:00+02:00","organizer":{"@type":"Person","name":"Lukasz Polowczyk","description":"<p>His client list includes major players such as Warner, Sony, the Goethe Institut, as well as boutique labels such as FOF (Friends of Friends), Trees & Cyborgs, Mouthwatering Records, Project Mooncircle, Dubstuy etc.<\/p>\\n","image":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/10\/Lukasz-Polowczyk.webp","url":"https:\/\/www.aintaboutme.com\/","telephone":"","email":"","sameAs":"https:\/\/www.aintaboutme.com\/"},"performer":"Organization"},"ticketed":["woo"],"is_virtual":false,"virtual_url":null,"virtual_video_source":""}