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Julien Saumande is an experienced expert in the field of music management and digital marketing. After completing his master’s degree in music management, he gained several years of work experience at renowned labels such as !K7 and Strut as well as in digital marketing at companies such as Dotted Music and Abend.net.
\nWith this in-depth expertise, Julien finally founded his own music marketing agency AURALE in Berlin. There, he helps independent musicians and managers navigate the music industry, promote their music effectively and build a loyal fanbase. His focus is on helping artists successfully navigate the complex music industry and expand their reach.<\/p>","excerpt":"
Music Management Expert, Digital Marketing Expert, Founder of AURALE, Music Marketing Consultant<\/p>","slug":"julien-saumande","image":{"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22.png","id":1165,"extension":"png","width":883,"height":521,"filesize":464455,"sizes":{"medium":{"width":300,"height":177,"mime-type":"image\/png","filesize":55564,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22-300x177.png"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":28698,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22-150x150.png"},"medium_large":{"width":768,"height":453,"mime-type":"image\/png","filesize":299931,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22-768x453.png"},"woocommerce_thumbnail":{"width":300,"height":300,"mime-type":"image\/png","filesize":99056,"uncropped":false,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22-300x300.png"},"woocommerce_single":{"width":600,"height":354,"mime-type":"image\/png","filesize":191872,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22-600x354.png"},"woocommerce_gallery_thumbnail":{"width":100,"height":100,"mime-type":"image\/png","filesize":14105,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22-100x100.png"},"cmplz_banner_image":{"width":350,"height":100,"mime-type":"image\/png","filesize":36269,"url":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22-350x100.png"}}},"website":"https:\/\/www.aurale.agency\/","json_ld":{"@type":"Person","name":"Julien Saumande","description":"<p>Music Management Expert, Digital Marketing Expert, Founder of AURALE, Music Marketing Consultant<\/p>\\n","image":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22.png","url":"https:\/\/www.aurale.agency\/","telephone":"","email":"","sameAs":"https:\/\/www.aurale.agency\/"},"global_id":"www.musicpoolberlin.net\/en\/?id=815","global_id_lineage":["www.musicpoolberlin.net\/en\/?id=815"]}],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Music Marketing 101: Using Paid Ads Effectively","description":"<p>Join us for a session in which we\u2019ll talk about how to use paid marketing to promote your music and grow your fanbase online. We\\'ll cover the ads platform by… <a href="https:\/\/www.musicpoolberlin.net\/en\/event\/ws-test\/" class="mdc-button mdc-button--unelevated mdc-button--touch wp-block-latest-posts__read-more"><br \/>\\n <span class="mdc-button__ripple"><\/span><br \/>\\n <span class="mdc-button__touch"><\/span><br \/>\\n <span class="mdc-button__label">more<\/span><br \/>\\n <\/a><\/p>\\n","image":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22-1.png","url":"https:\/\/www.musicpoolberlin.net\/en\/event\/ws-test\/","offers":[{"@type":"Offer","url":"https:\/\/www.musicpoolberlin.net\/en\/event\/ws-test\/","price":22,"category":"primary","availability":"SoldOut","priceCurrency":"EUR","validFrom":"2026-01-15T00:00:00+00:00","validThrough":"2026-03-24T00:00:00+00:00"}],"eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2026-03-24T14:00:00+01:00","endDate":"2026-03-24T18:00:00+01:00","location":{"@type":"Place","name":"House of Music 2.OG","description":"","url":"https:\/\/www.musicpoolberlin.net\/veranstaltungsort\/house-of-music\/","address":{"@type":"PostalAddress","streetAddress":"Revaler Str. 99","addressLocality":"Berlin","postalCode":"10245"},"telephone":"","sameAs":""},"organizer":{"@type":"Person","name":"Julien Saumande","description":"<p>Music Management Expert, Digital Marketing Expert, Founder of AURALE, Music Marketing Consultant<\/p>\\n","image":"https:\/\/www.musicpoolberlin.net\/app\/uploads\/sites\/2\/2025\/09\/Dozenten-neue-Webseite-22.png","url":"https:\/\/www.aurale.agency\/","telephone":"","email":"","sameAs":"https:\/\/www.aurale.agency\/"},"performer":"Organization"},"ticketed":["woo"],"is_virtual":false,"virtual_url":null,"virtual_video_source":""}