Music Pool Berlin

Social Media Gameplan – Wie du als Artist Content planst, erstellst und veröffentlichst
2026-05-19 14:00 - 18:00 (Europe/Berlin) | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expertin: Jennifer Naumann

Content-Strategin und Kampagnenplanerin

In diesem Workshop bekommst du als Artist die Werkzeuge, um deine Social Media Aktivitäten strategisch zu gestalten – von der ersten Idee über die Content-Produktion bis hin zur Veröffentlichung auf den gängigen Plattformen. Theorie und Praxis gehen Hand in Hand: In Einzel- und Gruppenübungen arbeitest du direkt an deiner eigenen Content-Strategie.
Dabei entwickeln wir gemeinsam passende Content-Säulen, individuelle Formate und einen strukturierten Redaktionsplan. Außerdem besprechen wir, wie du Content-Produktionsslots optimal einplanst. Praxisnahe Mini-Demos zeigen dir, welche Tools dich bei deiner Social Media Arbeit unterstützen können. Am Ende hältst du einen klaren Fahrplan für deine Social Media Aktivitäten in der Hand, der dir hilft, deine Sichtbarkeit auf allen Plattformen zu steigern und deine Marke konsistent, authentisch und erkennbar zu präsentieren.
Zielgruppe:
Artists, die bereits eigene Social Media Accounts betreiben, Grundkenntnisse im Umgang mit den gängigen Plattformen haben und bereit sind, sich aktiv mit Strategie, Planung und Umsetzung auseinanderzusetzen. Geeignet für Newcomer ebenso wie für etablierte Musiker*innen, die ihre Selbstvermarktung auf Social Media professionalisieren und auf das nächste Level bringen wollen.

From Competition to Solidarity: How Can We Support Each Other in Getting Gigs and More?
2026-05-27 19:00 - 23:00 | Riverside Studios, Pfuelstr. 5, Berlin, 10997, Germany
Being an independent musician today means navigating many roles at once: writing, producing, releasing, booking, promoting — often under increasing financial pressure and within a system shaped by competition and scarcity. Rising costs, limited resources, and unstable conditions make it harder to sustain artistic work in the long term.
This evening invites a shift in perspective:
What if we moved beyond competition and started thinking in terms of solidarity?
What would it mean to support each other, for example in getting gigs, and also across all aspects of being musicians?
Together with Jamila Al-Yousef (Jamila & The Other Heroes) and Melissa Perales, we open a space to exchange experiences, share strategies, and imagine new ways of working together — from songwriting and production to touring, promotion, and community building.
How can we share knowledge, resources, and networks?
How can we build sustainable communities of care and mutual support within and beyond the music scene?
The evening is designed as a mixed format: starting with a panel conversation, followed by facilitated small group sessions to allow for deeper exchange and co-creation, and closing with time for networking, music, and drinks.
Speakers
Jamila Al-Yousef is a Berlin based cultural studies scholar, musician, theater maker, festival curator, and anti discrimination consultant. With her internationally touring band Jamila & The Other Heroes she blends psychedelic desert rock with a message of collective liberation. Born in East Berlin on the day the Wall fell and shaped by her Palestinian heritage, her music channels revolutionary energy and diasporic stories into songs of liberation, empowerment, and healing. Singing in Arabic and English, she creates concerts that are wild, tender, and deeply political rituals of unity and defiance. Jamila combines her artistic practice with social justice work, focusing on power sharing, anti racism, empowerment, and awareness. As a trainer and consultant of cultural organizations, clubs and festivals, she works with a power critical and trauma informed approach and centers the perspectives of those affected.
Jamila Al-Yousef has brought the idea for this topic and format to Music Pool, and also curates and hosts the evening together with us.
İpek İpekçioğlu, also known as DJ Ipek, has been one of the leading figures on the global ethnic-orient-electronic music scene for over 30 years. As a DJ, producer, curator and queer activist, she divides her time between Berlin and Istanbul, combining club culture with cultural diversity, political stance and artistic vision in her work. As resident DJ at the legendary Gayhane – QueerOriental Dancefloor at Berlin’s SO36, she has been helping to shape one of Berlin’s most important and longest-running queer dancefloors for decades. Her sets transcend boundaries of origin, gender and identity, transforming every dancefloor – from underground raves to festival stages – into a space of freedom, resistance and belonging.
Melissa Perales is a music curator, promoter, and consultant, and part of the team at Music Pool Berlin, where she supports artists through consultation, networking, and community-building. As founder of M:Soundtrack and curator of projects such as Café Chocolat and the DURCHLÜFTEN Festival at the Humboldt Forum, her work focuses on creating sustainable structures for independent artists, with a strong commitment to solidarity, inclusion, and marginalized voices. In this session, she joins as both host and speaker to share perspectives on building stronger support systems within the music community—from booking gigs to long-term collective growth.
Julia Siemienowicz is a multidisciplinary producer and community facilitator with a foundation in art criticism, art history, and research. She focuses on advancing cultural development through international exchange, cross-disciplinary collaboration, and intersectional dialogue. Julia is a member of The Palace Collective, and one of the lead producers for The Palace Residency. Based in Berlin, she is currently leading the development of a 90mil – a multidisciplinary cultural venue dedicated to fostering artistic expression, community engagement, and cultural innovation.

DJ
Calamidades Lola is a record hunter, DJ selector, and radio host from the Colombian Caribbean, currently based in Berlin, Germany. Much of the sound she shares, whether on the dance floor, in listening sessions, or on radio shows, is deeply influenced by her musical roots and migratory experience. She has performed at clubs, festivals, and art spaces across Europe. Calamidades Lola is resident at Refuge Worldwide, where she hosts a radio show called Ama de Caza, sharing her most recent finds on wax and inviting DJs, musicians, and researchers of African diaspora sounds.

Core Beliefs – Part 3: Unveiling and Reshaping Your Inner Narratives
2026-05-28 15:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expert: Simon Hoffmann
Cellist ⎜ Improv ⎜ Systemic Coach & Counseling

Every creative journey is shaped by the stories we tell ourselves – the deeply held beliefs about our potential, our capabilities, and the boundaries of our world. These foundational narratives can either propel us forward or subtly restrict our artistic expression and personal growth.
Part 3 invites you to a deeper, more inquisitive exploration of these core beliefs. While building on the series, this workshop stands alone, welcoming all, regardless of attendance at previous sessions. We’ll dive into hands-on, curious research, uncovering the origins of our beliefs and actively experimenting with transformative approaches. Discover practical methods to reshape limiting perspectives into empowering insights, fostering a richer, more expansive creative life and a resilient inner landscape. Join us to transform the beliefs that hold you back into the insights that can set your creativity free.

Touring, das sich rechnet: Touren profitabel planen
2026-06-02 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Budgetplanung, Logistik & Merch-Strategien für Künstler:innen

Expertin: Eva Rölen

Künstlerin, Musikmanagerin, Bookerin, Event Managerin, Gründerin von GRöli Music, Coach für Booking und Events

Für Bands und Solokünstler:innen, die ihre Touren finanziell und organisatorisch optimieren wollen.
Deine Band tourt regelmäßig aber am Ende bleibt zu wenig hängen?
Die ersten Shows sind gelaufen, die Fanbase wächst, doch die Kosten für Sprit, Mieten und Personal fressen deine Einnahmen.
Du willst nicht nur überleben, sondern auch nachhaltig und langfristig Touren können.
In diesem Workshop lernst du:
Kosten im Griff behalten – Vom Booking Prozess bis zur Abrechnung
Merch-Strategien, die deutlich mehr Einnahmen bringen
Vorproduktion optimieren – weniger Stress, mehr Effizienz
Tourbudgets erstellen, Mehr Überblick = Mehr Kontrolle
Unser Ziel: Mehr Gewinn, weniger Chaos und endlich Luft für das, was zählt: deine Musik.
Für wen?
Bands und Solokünstler:innen
• mit ersten Tourerfahrungen
• geplanten Touren (ab 3 Shows am Stück)
• alle, die ihre Touren finanziell und logistisch auf das nächste Level heben wollen

Expanding Your Artist Brand & Independent Income (in 2 parts)
2026-06-09 14:00 - 2026-06-16 14:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expert: Flora Lingenauber

Her areas of focus include strategic artist development, positioning and brand strategy, financing and partnerships, as well as artistic self-leadership and decision-making

This two-part workshop is for you if you have a multifaceted practice, an established presence, an audience, and a clear artistic direction, but feel too dependent on external structures to generate income.
Is that you: You are visible, working across multiple projects and roles, shaping ideas, communities, or cultural spaces. And yet, a large part of what you do still depends on platforms, institutions, or opportunities that don’t fully align with your vision. The work is there, but the structure behind it doesn’t fully hold it.
In the first workshop, you will expand your existing artist brand into a more strategic positioning. The focus is on translating your multifaceted practice into a clear external perception that attracts next-level opportunities, collaborations, and platforms that match the direction and impact of your work.
The second workshop builds on this foundation and focuses on income. You will reframe how you currently earn, where you are dependent, and what keeps your income tied to external structures. The session opens up new ways of thinking about income, value, and independence, and helps you develop new approaches to earning and decision-making in your work.
The workshop series combines strategic input with interactive exercises and systemic coaching methods. It is designed for you if you want to move from visibility to real leverage in how you work and earn.

Part 1: Expanding Your Artist Brand
09. June, 2 – 6 pm
Position your multifaceted work for the next level of opportunities

Part 2: Beyond Gatekeepers
16. June, 2 – 6 pm
Build more independent and sustainable artist income

This workshop is for you if:

You are already established, visible, have reach and an audience, and generate income through your work, but want to become more independent from external structures
You are working across multiple projects, roles or formats and want more clarity and direction in how you communicate all of this through your brand to attract the right opportunities
You feel that your work has an impact, but this is not yet fully reflected in the opportunities and structures around you

It is NOT for you if:

You are at the very beginning and still looking to define your artistic direction or positioning
You are looking for quick fixes, generic formulas or one-size-fits-all advice on how to earn more or grow your audience
You are not currently open to reflecting on your existing structures, dependencies or decision-making around your work

Creative Techniques for Songwriters
2026-06-17 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expert: Susanne Geisler

Composer, Songwriter, Lawyer, Creative Coach for Neurodivergent Artists, Music for Film and TV, Synesthetic Composer

Short Content
Based on the latest findings on creativity and the experiences of the artistic profession of a songwriter, basic methods are presented to strengthen and sustainably establish a creative mindset, especially for songwriters on the one hand, and to ensure quick access to their own topics and ideas on the other hand.
The Workshop
In a world where we have to position ourselves, unique storytelling is becoming more and more important. But good lyrics take time, a challenge in professional songwriting where songs not only have to be written but also finished within a few hours. Quick access to ideas and lyrics is, therefore a basic requirement for professional songwriting.
But how do I stand out from the market with unique lyrics and ideas? How do I manage to develop a flow in sessions in which I can generate lyrics quickly without them having to lose uniqueness? And what role does my own biography play in this?
Based on the latest findings on creativity and psychology and the experiences from the artistic profession of a songwriter, basic methods will be presented to strengthen and sustainably establish a creative mindset, especially for songwriters on the one hand, and to ensure quick access to one’s own topics and ideas on the other. The workshop aims to equip participants with an awareness of different creative techniques to help them find unique themes and song lyrics.

Artist Meetup - Summer
2026-06-22 19:30 - 22:00 | Luftschloss Tempelhof, Tempelhofer Damm 85, Berlin, 12101, Germany
We are delighted to be hosting our next Artist Meetup on 22 June at Luftschloss / Atze Musiktheater.
The Artist Meetup is a regular networking format for musicians in Berlin, bringing together artists across scenes and genres to connect, exchange ideas, find new collaborations, and build supportive structures. At the core of the Artist Meetup is a stage program featuring eight short presentations from different musical backgrounds, giving artists the chance to share insights into their current work.
Each participating artist has approximately 10 minutes to perform two songs or tracks live with a simple setup. Alternatively, you may present a music video or talk about a project. Feel free to use the stage to mention what you’re currently looking for (your future drummer might be in the audience), to ask for feedback, or to share ideas.
If you’d like to perform at the Artist Meetup yourself, apply now using our application form here by 31 May 2026.
After the stage program, there will be time to connect over drinks and music — both with the presenting artists and all other participants. The aim is to exchange ideas, meet potential collaborators, and move forward together rather than alone. There will also be opportunities to communicate beyond the stage what you are offering or looking for.
We are looking forward to an open and lively exchange — across different scenes, interests, and levels of experience.
The Artist Meetup is also a great opportunity to experience a diverse showcase, discover new music, meet musicians from different scenes, and spark future collaborations.
Doors: 7:00 p.m.
Start: 7:30 p.m.

"Let’s talk about…" – Open Peer-2-Peer Exchange for Musicians
2026-06-24 17:00 - 18:30 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Moderated by Melissa Perales
Music curator, promoter, and cultural worker from Chicago, who has been shaping Berlin’s independent music scene since the 1990s
The group session “Let´s talk about … ” expands our consulting work into a small-group format that creates space for questions, exchange and shared learning.
The format is accessible yet structured: it offers guidance while placing strong emphasis on peer-to-peer exchange. The sessions are designed both for artists who are new to Berlin and for music professionals already active in the scene who want to expand their networks, share knowledge, and reflect together on how to build sustainable artistic careers in a rapidly changing cultural landscape.
Rather than one-on-one consulting, the sessions create a shared space where experiences are exchanged, practical questions are discussed, and new connections are formed – with the aim of contributing to a stronger, more sustainable, and more inclusive music scene.
This open session focuses on Berlin’s live music scene: securing gigs, building connections with venues, communication, and the question of how artists can collaborate beyond the isolation of the DIY approach to build stronger collective structures.
Session Structure
1. Check-in & IntroductionBrief round of introductions. Participants share the questions, challenges, or topics they submitted in advance.
2. Focus Session / Exchange The session is structured around 2–3 key themes that emerge from participant input and a pre-selected focus topic.
3. Closing & Next Steps Summary of key insights, open questions, and possible next steps – such as follow-up consultations, workshops, contacts, or future collaborations.
Format
The core of the session is moderated peer exchange: everyone contributes their own experiences, questions, and perspectives.
It’s not only about finding answers, but also about strengthening connections, encouraging collaboration, and developing a shared understanding of the challenges of working in today’s music ecosystem.

90 minutes
max. 8 participants
moderated by Melissa Perales
Language: English

Fediverse Workshop im Rahmen des DI.DAY – Digital Independence Day*
2026-07-05 15:00 - 17:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Unser Fediverse Workshop findet an diesem Sonntag in entspannter Runde im Rahmen der DI.Days statt und richtet sich an Musiker*innen, Artists, Veranstalter*innen, Kollektive und weitere Akteur*innen aus Musik und Kultur. Gemeinsam schauen wir, was das Fediverse ist, wie dezentrale Plattformen wie z.B. Mastodon, Pixelfed oder PeerTube funktionieren und welche Möglichkeiten sie für Sichtbarkeit, Community Aufbau, Kommunikation und unabhängige digitale Strukturen bieten:
● Unabhängig von Tech-Bros
● Keine Abhängigkeit der Sichtbarkeit von Algorithmen (Shadow-Bans)
● Keine Datensammlung
● Du wirst nicht monetarisiert
● Kein Lock-In auf eine Plattform
● Keine Bots die die Diskussion bestimmen
Der Workshop bietet einen verständlichen Einstieg, Raum für Fragen und praktische Orientierung für alle, die ihre Online Präsenz selbstbestimmter gestalten, Datenschutz ernst nehmen und Alternativen zu klassischen Social Media Plattformen nicht nur kennenlernen, sondern aktiv nutzen möchten. Vorkenntnisse sind nicht erforderlich.
Durch den Sonntag führt:
Jörgi
● Früher eigenes Fanzine
● Konzerte veranstaltet, zu Zeiten von Myspace
● Betreibt https://punk.photos

*Der DI.DAY – Digital Independence Day findet jeden 1. Sonntag im Monat statt und setzt ein Zeichen für digitale Selbstbestimmung, Datenschutz und Unabhängigkeit von großen Tech Plattformen. Im Mittelpunkt stehen offene, dezentrale und gemeinwohlorientierte Alternativen, die nicht auf Überwachung, Abhängigkeit und kommerzielle Verwertung von Daten ausgerichtet sind.

Music Pool Listening Session X Studio Garden 505
2026-07-08 18:00 - 21:00 | Studio Garden 505, Beilsteiner Str. 121, Berlin, 12681
Music Pool Listening Sessions
Die Music Pool Listening Sessions sind ein professionell begleitetes Austauschformat für Musiker*innen und Produzent*innen.
In wechselnden Berliner Studios treffen Artists auf erfahrene Produzent*innen, um eigene Songs in hochwertiger Studioatmosphäre anzuhören, gemeinsam zu analysieren und künstlerisch weiterzudenken.
Im Mittelpunkt stehen konstruktives Feedback, praxisnahe Impulse und der Austausch über Produktion, Arrangement, Sound und künstlerische Qualitäten. Die Sessions schaffen Raum für Reflexion, Vernetzung und die Weiterentwicklung musikalischer Arbeiten in einer professionellen und wertschätzenden Atmosphäre.
Die musikalische Ausrichtung der einzelnen Sessions orientiert sich jeweils am Profil des gastgebenden Studios und der beteiligten Produzent*innen.

Music Pool Listening Session X Studio Garden 505
Mit Produzent Daniel Calvi
Mittwoch, 08. Juli 2026
Start: 18:00 Uhr
Moderation: Andrea Goetzke / Music Pool Berlin
Mit der Music Pool Listening Session X Studio Garden 505 startet ein neues Austauschformat für Musiker*innen, die ihre Songs im professionellen Rahmen anhören, reflektieren und besprechen möchten.
Zur ersten Ausgabe sind wir bei Daniel Calvi im Garden 505 zu Gast. Im Fokus stehen Produktion, Arrangement, Sound und künstlerische Qualitäten.
Bei allen Listening Sessions richtet sich die musikalische Ausrichtung nach dem gastgebenden Studio und der künstlerischen Praxis der jeweiligen Produzent*innen. Für die erste Session im Garden505 liegt der Schwerpunkt auf Synth-Pop, Acoustic Pop, Electronic, Cinematic, Trip-Hop, Electronic Jazz und Soundtracks.
Die Teilnahme ist nach Anmeldung über Music Pool möglich. Insgesamt können dieses Mal 15 Teilnehmer*innen dabei sein. Alle Teilnehmer*innen bringen einen eigenen Song mit. Im Verlauf des Abends werden 6 Songs per Losverfahren ausgewählt, die wir dann gemeinsam in der Gruppe anhören und besprechen.
Da die Listening Sessions auf eine kleine Gruppe beschränkt sind, ist es wichtig, dass du dich nur anmeldest, wenn du auch wirklich teilnehmen kannst, bzw. rechtzeitig absagst, so dass eine Person nachrücken kann.

Daniel Calvi
Musician/Media Composer
CEO @garden_505 Studio
Half of @505_theband
Daniel Calvi ist Produzent, Komponist und Musiker in Berlin. In seinem Studio Garden 505 arbeitet er an der Schnittstelle von elektronischen und akustischen Klangwelten. Sein musikalisches Spektrum reicht von Synth-Pop, Acoustic Pop und Electronic über Trip-Hop und Electronic Jazz bis hin zu cinematischen Arbeiten und Soundtracks. Seine Produktionen verbinden atmosphärisches Sounddesign, musikalische Offenheit und ein feines Gespür für Stimmung und Textur.

Wie kommt meine Musik ins Radio?
2026-07-14 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expertin: Sandra Gern
Songwriter, Producer, Performer, Touring Artist, Music Journalist, Radio & Event Host
In Zeiten von Spotify, TikTok und Instagram mag das Radio auf den ersten Blick etwas altmodisch wirken – doch Radiosender erreichen Millionen Menschen und bieten Künstler*innen nach wie vor eine große Bühne – ganz besonders im regionalen und genre-spezifischen Bereich. Ob Radio das richtige Medium für dich ist, wann es sich besonders lohnen könnte, deine Musik ins Radio zu bekommen und wie du professionell an Radiosender herantreten kannst, erfährst du in diesem praxisorientierten Workshop.
Nach diesem Workshop wirst du wissen

Inwieweit das Medium Radio für Musiker*innen heute noch wichtig ist
Welche Voraussetzungen deine Musik erfüllen muss
Wie du eine Radiopromotion-Strategie erarbeitest
Wie du den passenden Sender für deinen Sound findest
Welche Rolle GEMA und GVL spielen
Was eine Bemusterung ist und wie du eine gute Bemusterungsmail verfasst
Welche Plattformen & Tools beim Bemustern helfen können
Wann eine Radio-PR-Agentur Sinn macht
Wie du dich von der Masse abheben kannst
Was du tun kannst, wenn du keine Antwort bekommst

STIMME IM KOPF, KRAFT IM KÖRPER – MENTALE RESILIENZ FÜR MUSIKER:INNEN
2026-07-22 15:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expertin: Susanne Geisler
Composer, Songwriter, Lawyer, Creative Coach for Neurodivergent Artists, Music for Film and TV, Synesthetic Composer
Part 1 – Die Stimme im Kopf
Fokus: Selbstkritik, Vergleich & innerer Druck
Viele Musiker:innen kennen sie: die innere Stimme, die bewertet, vergleicht und unter Druck setzt. Im ersten Artist Circle der Reihe „Stimme im Kopf, Kraft im Körper: Mentale Resilienz
für Musiker:innen“ beschäftigen wir uns mit dem sogenannten „Chatter“ – inneren Gedankenspiralen, die besonders in Proben-, Performance- und Wettbewerbssituationen laut werden können.
Basierend auf den neurowissenschaftlichen Ansätzen lernen die Teilnehmerinnen einfache Werkzeuge kennen, um mehr Distanz zu selbstkritischen Gedanken und Grübelschleifen aufzubauen und einen konstruktiveren Umgang mit innerem Druck zu entwickeln. Durch Reflexionsübungen, moderierten Austausch und praktische Tools entsteht ein gemeinsamer Raum für mentale Entlastung, Selbstwirksamkeit und gegenseitige Unterstützung. Der Circle versteht sich als ressourcenorientierte „Taschentherapie“ – als niedrigschwellige mentale Unterstützung und Überbrückung der Wartezeit auf einen Therapieplatz, ohne therapeutische Behandlung zu ersetzen.

Teamaufbau im Musikbusiness: Wann du Management, Booking oder PR wirklich brauchst
2026-08-10 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expertin: Laura Dahmen
Karriereplanung, Selbstvermarktung, Social-Media-Strategie, nachhaltiger Markenaufbau

– Dein Team, deine Karriere – klug aufbauen & selbstbestimmt steuern –
In diesem Workshop dreht sich alles um den Aufbau eines professionellen Teams im Musikbusiness. Er richtet sich an Musiker*innen und Kreative, die verstehen möchten:

Wann Unterstützung durch Management, Booking, PR oder andere Gewerke sinnvoll ist
Wie strategische Entscheidungen rund um das eigene Projekt getroffen werden können

Wir sprechen über:

Grundlagen zu Rollenverteilungen, Verantwortlichkeiten und typischen Branchenstrukturen
Welche Unterstützung in welcher Karrierephase wirklich sinnvoll ist
Woran du gute Zusammenarbeit erkennst
Warum nicht jede Aufgabe sofort ausgelagert werden muss

Ziel ist ein klarerer Blick auf nachhaltigen Karriereaufbau, realistische Erwartungen und selbstbestimmte Entscheidungen im Musikbusiness.

Masterclass / Music Supervision & Sync Advanced: From Brief to Placement
2026-08-11 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expert: Sarah Rimkus
Music Supervisor, Consultant, Senior Sync Manager at Concord Music Publishing, Liaison between Artists and Clients

You already know the basics of music supervision and sync licensing — but what happens once a project lands on your desk?

In this advanced workshop, Sarah Rimkus takes you through the real-world workflow of a Music Supervisor, from interpreting a client brief and searching for the right music to handling rights clearance, negotiations, and final placements.

Through practical exercises, case studies, and behind-the-scenes insights from real projects, participants will learn how music is selected, pitched, licensed, and ultimately placed in film, advertising, branded content, and other media.

This workshop is ideal for composers, producers, musicians, songwriters, sound designers, publishers, and sync professionals who already have a basic understanding of the sync business and want to gain deeper insight into the creative, strategic, and commercial aspects of music supervision.

Participants are encouraged to actively contribute, discuss real-world scenarios, and share their own experiences and questions throughout the session.
Module 1 – Sync Fundamentals Refresh
A short recap of the key concepts from the introductory workshop to make sure everyone starts from the same baseline.

The sync ecosystem and key stakeholders
Sync & Licensing basics
Common terminology and workflow overview

Module 2 – Understanding the Brief
Learn how to interpret creative briefs and identify what clients are really looking for.

Reading between the lines
Asking the right questions
Identifying creative and commercial requirements
Common briefing mistakes

Module 3 – From Brief to Music Selection
Experience the music search process from a Music Supervisor’s perspective.

Search strategies
Evaluating tracks for sync
Matching music to creative concepts
Presenting music to clients

Module 4 – Rights, Clearance & Licensing
Understand the legal and administrative side of sync placements.

Copyright ownership
Publishing and master rights
Clearance process
Common licensing challenges and red flags

Module 5 – Budgets, Fees & Negotiations
Get insight into how sync deals are structured and negotiated.

Key pricing factors
Budget considerations
Negotiation strategies
Managing client expectations

Module 6 – From Pitch to Placement
A behind-the-scenes look at how successful placements actually happen.

Why tracks get selected (or rejected)
Client feedback and revision rounds
Best practices for communication and delivery
Lessons learned from real projects

Final Q&A and open discussion.

Are You the One Holding Everything Together? Practical tools for artists who carry the band, the project and everyone else.
2026-08-18 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Practical tools for artists who carry the band, the project and everyone else.
Coach: Simon Hoffmann
Taking responsibility for bands, projects, and grant applications can feel meaningful — and frustrating. Many artists find themselves holding the overview, managing multiple tasks and “hats”, navigating tensions, and keeping things moving alone, often without feeling seen or supported.
This workshop offers practical tools for artists who carry responsibility in complex creative environments. We will explore how to communicate more clearly, regulate emotions in challenging group dynamics, and create more sustainable ways of working together.
With Simon Hoffmann, Berlin-based cellist and systemic coach. Simon consults dozens of startups on how to navigate complex work environments.

Summer Special: Prog-Rock Jam Session
2026-08-20 20:00
We are happy to present you our Summer Special: The Music Pool Berlin Prog-Rock Jam Session.
On the 20th August from 20h-24h you will be able to play and listen to other musicians at our neighbors noisy rooms in the House of Music. Noisy rooms will provide us a professional setting and good music gear.
There will be an opening band and a host through out the jam session, and it will be free of cost!
So if you like 7/4s as much as 4/4s, want to create a spacey vibe, or want to go all out and let your energy flow, this will be your jam!
It’s gonna be a great opportunity to make new connections, or to fully let go.
So mark it in your calendars and come prepared to have fun.
See you then!
Location: Revaler Str. 99 10245 Berlin, RAW, House of Music, noisy rooms

Confused by today's music industry? Learn what independent artists actually need to know.
2026-08-25 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
The music industry is often presented as a collection of disconnected parts: labels, managers, publishers, distributors, booking agents and streaming platforms. But understanding how these pieces fit together is often more valuable than understanding any single role in isolation.
This interactive workshop is designed for independent artists, self-managing musicians, emerging managers and anyone looking to better understand the business side of music. Together we’ll explore how the modern music industry actually functions, how money and rights move through the system, and how different industry professionals support an artist’s career at different stages of development.
Through real-world examples, discussion and practical exercises, participants will learn how the recording industry, publishing, live performance, management, distribution, sync licensing and collection societies connect. We’ll also examine common industry myths, discuss whether artists really need every part of the traditional industry structure, and explore how independent artists can make informed decisions about building their team.
By the end of the session, participants will have a clearer understanding of how the music industry works as a whole, how revenue flows through the ecosystem, and how to navigate their own careers with greater confidence.

Planning Your Music Release: A Practical Guide for Independent Artists
2026-08-31 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
This workshop is cancelled due to sickness. Please
Expert: Niklas Mündemann
Saxophonist, Instrumental Educator, Freelance Musician, Music Educator, Album Releases, Concert Tours in Europe, Network Builder, Music Market Consultant, Founder of psst!, Music Marketing Agency, Founder of Klimper Klang – Musik Inklusiv e.V.
The workshop is aimed at all musicians who are taking the next step towards a professional career and are currently working on a release or have recently released music. Together, we’ll explore how to strategically plan a release and what matters most. We’ll develop a sample step-by-step marketing plan and cover key topics such as securing funding and finding a label, as well as collaborating with booking and PR agencies.
The workshop will equip you with the necessary know-how for a successful and professional release of your music. You’ll gain a clear overview of the most important dos and don’ts in the music business and valuable insights into essential music marketing strategies.
The content is particularly aimed at musicians who have little experience with release strategies and music marketing so far. But even if you already have some basic knowledge, you can benefit from exciting new insights.

Networking That Actually Works for Artists
2026-09-08 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expert: Allie Silver

Artist Manager Artist Development Consultant, Festival & Event Producer

Intro: Want to promote your project but can’t stand networking and don’t know where to go or how to start? Join Allie Silver, self-proclaimed music conference nerd who has been organizing, speaking, attending and promoting showcases at conferences around the world for over 15 years, for some key tools, strategies and insider tips. Never forget – the best and most important promotion for your project is YOU! Learning how to speak confidently and comfortably about what you do and how to put yourself in the right place at the right time is key. Music conferences are some of the best ways to network and boost your project to the next level. It can be a marathon – but with the right preparation and planning, you can not only survive, but thrive, and have a great time while you are at it too.

Content:

networking strategies
conference preparation and follow up
how to apply and get the most out of a showcase
how to set achievable goals and expectations for attending music industry events and conferences
tips and tricks of the trade to get the most out of your experience and have a great time too

Target Group: Any artist or artist professional looking to further their career and boost their networking skills and conference strategies

Outcome: After this workshop you will have the skills and strategies you need to feel more comfortable navigating industry events and conferences, including how to best prepare to get the most out of any industry events you may want to attend.

From Local Gigs to International Stages
2026-09-14 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expert: Jamila Al-Yousef
Musician, Theater maker, Festival Curator, and anti-discrimination Consultant
Touring internationally as an independent artist can feel overwhelming, especially when you don’t have an agency, big budgets or existing industry connections. This workshop shares practical strategies and lived experiences on how to build sustainable international networks, book your own concerts abroad, and create opportunities beyond traditional music industry pathways.
At the same time, international touring can be deeply joyful and transformative. It creates spaces for cultural exchange, solidarity, inspiration, and meaningful human connection across borders. The workshop also reflects on the fact that being able to travel and tour internationally is a privilege that is shaped by passports, visas, financial resources, and global inequalities.
Together, we will look at topics such as:

international networking and relationship building
booking DIY tours and concerts abroad
showcase festivals and conference strategies
financing & funding opportunities (i.e. Initiative Musik export funding, Goethe Institute, BMC Music Ambassador, residencies…)

The workshop is especially aimed at independent, emerging and marginalized artists who want to develop international perspectives and sustainable touring practices outside mainstream industry structures.

About the facilitator:

Jamila Al-Yousef is a Berlin-based cultural studies scholar, musician, theater maker, festival curator, and anti-discrimination consultant. With her internationally touring band Jamila & The Other Heroes she blends psychedelic desert rock with a message of collective liberation. Born in East Berlin on the day the Wall fell and shaped by her Palestinian heritage, her music channels revolutionary energy and diasporic stories into songs of liberation, empowerment, and healing. Singing in Arabic and English, she creates concerts that are wild, tender, and deeply political rituals of unity and defiance. Jamila combines her artistic practice with social justice work, focusing on power sharing, anti racism, empowerment, and awareness. As a trainer and consultant of cultural organizations, clubs and festivals, she works with a power-critical and trauma-informed approach and centers the perspectives of those affected.

Kraft im Körper •• Fokus: Weniger Stress. Mehr Präsenz.
2026-09-23 15:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expertin:
Susanne Geisler
Komponistin, Songwriterin, Juristin, Kreativcoach für neurodivergente Künstler:innen, Musik für Film und TV, Synästhetische Komponistin
Mentale Belastung zeigt sich nicht nur im Kopf, sondern auch im Körper: flacher Atem, Anspannung, Blackout-Gefühle oder das permanente Gefühl, „funktionieren“ zu müssen. Der zweite Artist Circle der Reihe „Stimme im Kopf, Kraft im Körper: Mentale Resilienz für Musiker:innen“ widmet sich deshalb der Verbindung von mentaler Resilienz und körperlicher Regulation.
Mit praxisnahen Übungen zu Atmung, Körperwahrnehmung, Stimme und Präsenz erkunden die Teilnehmer:innen, wie sie in stressigen Situationen wieder in Kontakt mit sich selbst kommen können. Gemeinsam erforschen wir Wege, aus dem Funktionsmodus zurück in Kontakt mit dem eigenen Körper zu kommen und mehr Ruhe, Fokus und Präsenz für Bühne und Alltag zu entwickeln. Inspiriert von Ansätzen aus Selbstregulation und Kreativitätsarbeit entsteht ein Raum, der weniger auf Leistung und mehr auf Wahrnehmung, Präsenz und nachhaltige Stabilität fokussiert.
Der Circle versteht sich als ressourcenorientierte „Taschentherapie“ – als niedrigschwellige mentale Unterstützung und Überbrückung der Wartezeit auf einen Therapieplatz, ohne therapeutische Behandlung zu ersetzen.

Your Artist Business: Getting Started in Germany
2026-09-28 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expert: Eva Rölen
Artist, Music Manager, Booker, Event Manager, Founder of GRöli Music, Coach for Booking and Events

Freelancing and starting your own business in music and music industry

Let’s calm the anxiety of having to do paper work and take away the fear of the Finanzamt by breaking down the essentials.
In this workshop we’re covering the basics of how to start a business or work as a creative freelancer in Germany.

We will go over the most important steps and terms in German and English for every future solo entrepreneur. We will talk about tax numbers and what to register your business as, the difference between VAT and income tax, defining sexy tongue twisters such as Kleinunternehmer and Umsatzsteuererklärung.

What’s the best way to stay organized? What are the non-obvious tasks I need to consider and how can I outsource tasks I am not able to do?
How’s my time management and how can I learn the best project management skills?
What insurances should I consider and am I eligible for the German social artist insurance grant “KSK”?

We will take some time to answer your individual questions after going over the following topics:

Ready, steady, go: Baseline to start your business
most important terms in self-employment in Germany around taxes, VAT, legal form
what company structure registration suits your business?
The process of registration and filing for tax numbers
book keeping and how to keep it simple
reporting your taxes
contracts and invoices
wearing many hats: Sales, Marketing, Administration, Accounting
a word on time & project management & mental health

ARTIST BRANDING: WIR ENTWICKELN DEINE MARKEN- UND KOMMUNIKATIONSSTRATEGIE
2026-10-06 14:00 - 2026-10-07 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Coach: Andreas Weckenbrock
Musikbusiness-Berater, Künstler:innenmanager,Musikverleger, Dozent für Musikmanagement
2 Teile
06.10. 14 Uhr + 07.10. 14 Uhr
Um als Künstler:in erfolgreich zu sein, ist eine starke Strategie, wie Artists die Beziehungen zu Fans, Audience und Partner:innen gestalten, eines der grundlegenden Elemente Deiner Musikkarriere. Die größten Künstler:innen der Welt zeigen, dass der Weg an die Spitze kein Zufall, sondern vielmehr Resultat harter Arbeit ist, die eine klare Grundlage, eine strategische Gesamtperspektive und intelligentes Handeln für eine starke Artist Brand erfordert. Im Rahmen des Workshops lernen die Teilnehmenden, was eine Markenstrategie für Künstler:innen ist, wie man eine solche Strategie erarbeitet und schließlich zum Leben erweckt.
Der Workshop ist in zwei Teile gegliedert: Im ersten Teil werden zunächst unterschiedlichen Begriffe aus den Bereichen Marke, Identität und Strategie unterschieden, gefolgt von einer Einführung in das Grundkonzept der Markenstrategie für Künstler:innen im Allgemeinen, sowie in die Zielgruppe und die Notwendigkeit eine Strategie zu entwickeln. Zum Abschluss des ersten Teils wird das Artist Brand Canvas (ABC) als praktisches Instrument für die Entwicklung vonMarkenstrategien für Künstler:innen vorgestellt.
Der zweite Teil konzentriert sich auf den Prozess der Entwicklung der Strategie. Teilnehmende werden zunächst mit der internen und externen Situationsanalyse, sowie der SWOT-Analyse vertraut gemacht. Um den Grundstein für den eigentlichen Strategieentwicklungsprozess zu legen, werden die Teilnehmenden in die Konzepte des Golden Circle von Sinek sowie in die Identitätsbasierte Markenführung von Burmann als zugrunde liegende wissenschaftliche Modelle eingeführt. Nach Abschluss der Definition der Identität der Künstler:innenmarke werden Messaging und Story der Brand entwickelt und auf die passenden Brand Touchpoints abgestimmt.
INHALTSÜBERSICHT
A EINE EINFÜHRUNG: MARKE, IDENTITÄT, STRATEGIE
1 Künstler, Persönlichkeit, Marke: Wovon reden wir hier?
2 Was ist eine Markenstrategie für Künstler:innen?
3 Wofür brauche ich als Künstler:in eine Markenstrategie und warum?
4 Ein Werkzeug, das Dir bei der Entwicklung Deiner Strategie hilft – das Artist Brand Canvas.
B DIE ENTWICKLUNG DEINER MARKENSTRATEGIE
1 Wem gehört die Marke, wer arbeitet mit der Marke?
2 Ein kurzer Blick auf die Theorie
3 Das Herzstück: Die Markenidentität für Künstler:innen
4 Dein Messaging, Deine Story
5 Die Brand Touchpoints
Teilnehmende werden animiert Fragen zu adressieren, die vorgestellten Instrumente für ihre Projekte zu nutzen und erste Ergebnisse vorzustellen und kritisch zu würdigen.

EPK Bootcamp: Craft Your Press Kit & Pitch with Confidence
2026-10-13 14:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Coach: Allie Silver
Artist Manager Artist Development Consultant, Festival & Event Producer
An EPK (Electronic Press Kit) is one of the most essential tools for artists to present and promote their work. In this hands-on workshop, you’ll learn how to write a strong bio, build a compelling press kit, and talk about your project in a confident, exciting way that makes people want to work with you. We’ll break down the key elements of a standout EPK — from bios and project descriptions to images, video, and elevator pitches — and then put that knowledge into action in a collaborative EPK lab. You’ll get real-time feedback, personalized support, and leave with a working draft you can continue to build on. Bring any drafts or materials you already have — and get ready to do the work.

Leise bleiben im Lärm Fokus: Grenzen, Kreativität & nachhaltige Resilienz
2026-11-25 15:00 - 18:00 | House of Music 2.OG, Revaler Str. 99, Berlin, 10245
Expertin:
Susanne Geisler
Komponistin, Songwriterin, Juristin, Kreativcoach für neurodivergente Künstler:innen, Musik für Film und TV, Synästhetische Komponistin
Zwischen permanenter Sichtbarkeit, Leistungsanspruch und kreativer Selbstorganisation bleibt oft wenig Raum für Regeneration. Der dritte Artist Circle der Reihe „Stimme im Kopf, Kraft im Körper: Mentale Resilienz für Musiker:innen“ richtet den Blick auf nachhaltige Resilienz im Musikerinnen-Alltag: Wie kann ich langfristig kreativ bleiben, ohne mich dauerhaft zu überfordern?
Im Fokus stehen Themen wie Erschöpfung, Vergleiche, kreative Blockaden und der Umgang mit äußeren Erwartungen. Durch angeleitete Reflexionen, Austausch und praktische Übungen entwickeln die Teilnehmerinnen persönliche Strategien für mehr innere Stabilität, Selbstfürsorge und Klarheit im kreativen Alltag.
Der Circle versteht sich als ressourcenorientierte „Taschentherapie“ – als niedrigschwellige mentale Unterstützung und Überbrückung der Wartezeit auf einen Therapieplatz, ohne therapeutische Behandlung zu ersetzen.
