BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Music Pool Berlin - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.musicpoolberlin.net/en/
X-WR-CALDESC:Events for Music Pool Berlin
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Berlin
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20260609T140000
DTEND;TZID=Europe/Berlin:20260616T140000
DTSTAMP:20260508T172640
CREATED:20260504T134825Z
LAST-MODIFIED:20260505T112157Z
UID:10000036-1781013600-1781618400@www.musicpoolberlin.net
SUMMARY:Expanding Your Artist Brand  & Independent Income (in 2 parts)
DESCRIPTION:Expert: Flora Lingenauber \n\nHer areas of focus include strategic artist development\, positioning and brand strategy\, financing and partnerships\, as well as artistic self-leadership and decision-making\n\n  \nThis two-part workshop is for you if you have a multifaceted practice\, an established presence\, an audience\, and a clear artistic direction\, but feel too dependent on external structures to generate income. \nIs that you: You are visible\, working across multiple projects and roles\, shaping ideas\, communities\, or cultural spaces. And yet\, a large part of what you do still depends on platforms\, institutions\, or opportunities that don’t fully align with your vision. The work is there\, but the structure behind it doesn’t fully hold it. \nIn the first workshop\, you will expand your existing artist brand into a more strategic positioning. The focus is on translating your multifaceted practice into a clear external perception that attracts next-level opportunities\, collaborations\, and platforms that match the direction and impact of your work. \nThe second workshop builds on this foundation and focuses on income. You will reframe how you currently earn\, where you are dependent\, and what keeps your income tied to external structures. The session opens up new ways of thinking about income\, value\, and independence\, and helps you develop new approaches to earning and decision-making in your work. \nThe workshop series combines strategic input with interactive exercises and systemic coaching methods. It is designed for you if you want to move from visibility to real leverage in how you work and earn. \n  \nPart 1: Expanding Your Artist Brand \n09. June\, 2 – 6 pm \nPosition your multifaceted work for the next level of opportunities \n  \nPart 2: Beyond Gatekeepers \n16. June\, 2 – 6 pm \nBuild more independent and sustainable artist income \n  \nThis workshop is for you if: \n\nYou are already established\, visible\, have reach and an audience\, and generate income through your work\, but want to become more independent from external structures\nYou are working across multiple projects\, roles or formats and want more clarity and direction in how you communicate all of this through your brand to attract the right opportunities\nYou feel that your work has an impact\, but this is not yet fully reflected in the opportunities and structures around you\n\nIt is NOT for you if: \n\nYou are at the very beginning and still looking to define your artistic direction or positioning\nYou are looking for quick fixes\, generic formulas or one-size-fits-all advice on how to earn more or grow your audience\nYou are not currently open to reflecting on your existing structures\, dependencies or decision-making around your work
URL:https://www.musicpoolberlin.net/en/event/expanding-your-artist-brand-independent-income/
LOCATION:House of Music 2.OG\, Revaler Str. 99\, Berlin\, 10245
END:VEVENT
END:VCALENDAR