If You Don't Write It, The Internet Will
2026-05-04 14:00 - 2026-05-05 17:00 (Europe/Berlin)
A workshop on artist bios, press copy, and taking control of your narrative
A two-decade practice of writing press releases and artist bios, distilled into two days.
Day 1 (3 hrs) — The Artist Bio. Day 2 (3 hrs) — The Press Release.
This isn’t a writing class, and it isn’t an AI class. It’s a process: extracting the key narratives, building the architecture of your text, and finding the specific language — the palette — that reflects who you are and what your music is right now.
AI is not a shortcut here, and we won’t be using it to write. If you can write, you’ll write. If you need a scaffold, it’s there — AI solves a problem I couldn’t solve before: how to support artists who struggle with prose without turning the whole thing into a beginner’s writing class. What it also makes possible is a different kind of research: mining film reviews, art criticism, or any cultural reference point for the exact phrases and metaphors that embody your sound. And when you’re too deep in your own work to see it clearly, it helps you get a clear signal back.
Because whether someone googles you or asks an AI assistant, what comes back is a synthesis of every text that exists about you online. If you don’t write that story, the internet will.
